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Market Research :- Intercept Interview
Intercept Interviews
A quantitative data collection method, also often called exit interviews, in which visitors or customers are interviewed immediately after their experience with a business or organization. Axiom handles all aspects of intercept interviews, including questionnaire design, data collection, and analysis of results. We work closely with clients to identify critical information needs and design intercept interviews that will best inform business or organizational decisions.
Intercept interviews are an appropriate method for answering quantitative questions, such as:
How large are different market segments within a geographic region? What is the demographic profile of my customers? If customers buy my new product or use my new service, what income is likely to be generated in a year? Surveys are designed to represent the opinions, needs, and behaviors of whole populations. It is important to note, however, that by definition, intercept interviews use a convenience or non-random sample. Therefore, results may not fully reflect the characteristics of all customers. Markets are constantly changing, and even if you know how visitors are likely to react to specific aspects of the events and attractions you offer, intercept interviews can be helpful in identifying new opportunities as well as potential problems that might not be apparent from your perspective as a business or organizational leader.
Please email us sales@AxiomBPM.com or Call Us on 1-949-202-5115 to know more about our Market Research Services.